About the programme
The Fashion Council Germany, together with the Berlin Senate Department for Economics, Energy and Business, offered a workshop series “FCG SEMINARS” for Berlin-based designers. Companies from the Berlin fashion industry have the opportunity to further their education in various subject areas – from collection planning to budget planning and tax returns.
In eleven workshops, top-class mentors from various industries share their knowledge and experience with participants in frontal lectures, 1-on-1 meetings or small working groups.
The following MODULES and TOPICS will be covered in the workshop series:
Business – Business Development, Leadership & Management, Investment and Collaboration Models, HR, Operations & Project Management, Controlling & Financial Planning
Distribution & Sales – Sales Strategies and Channels, Sales Organisation, Logistics, Merchandise Management
Marketing – Brand DNA, Brand Building, Visual Communications, Digital Communications, Event Management, PR
Product & Production – Product Development & Management, Sourcing, Sustainability
Law – Trademark Law, Contracts & Agreements
The detailed programme of the eleven workshops, which will took place between August and November 2018 in the FCG showroom in Bikini Berlin, is available for download.
An initiative of the Fashion Council Germany in cooperation with the Berlin Senate Department for Economics, Energy and Business.
Berlin-based designers with three to 15 years of company existence
Eleven dates between August and November 2018
FCG Showroom, Bikini Berlin, Budapester Str. 50 I 2nd floor Garden, 10787 Berlin
Each workshop goes along with an application phase in advance.
Admitted participants will be notified by e-mail after the application deadline (three days before the workshop).
A participation fee of 25 euros per workshop will be charged on site.
Telefon +49 30 994 0489 50
Berliner Senatsverwaltung für Wirtschaft, Energie und Betriebe
Project Zukunft develops strategies for the site, develops new funding instruments, prepares surveys, concepts, technology and strategy roadmaps, organises the exchange with and among companies, promotes cross-sector innovation, realises innovative projects for business and society, promotes the visibility of the sectors, builds platforms and initiates networks. The goal is the sustainable digitization, digital networking and transformation of the industries.
The European Regional Development Fund (ERDF) aims to strengthen economic and social cohesion in the European Union by eliminating inequalities between the various regions.
Through many years of leading activities as a buyer/product manager (Breuninger, OTTO), lecturer for branding, fashion marketing and management at many renowned fashion/universities and retail consultant and finally founding her own company, she has gained a lot of experience in listening to the latest ideas, putting them through their paces and developing holistic concepts together with the creative minds behind them. The goal is always to prepare the products and the company for the long-term breakthrough and success in the market. This is achieved above all through individual and personal consulting and its passion for innovation, customer orientation and profitability.
Oliver Janik is COO and member of the board of DDB Group Germany, one of the largest global communications agencies with over 400 employees in Germany and around 13,000 employees worldwide.
Andrea is a marketing expert and social entrepreneur. In 2001 she founded "Calliope - inspiring brand communication", a marketing and communication agency, working for Mercedes-Benz, Deutsche Bank, O2, etc.. In 2007 she moved to Marrakesh and renovated a riad (traditional house) only with local artisans, the Anayela - today an award-winning Designhotel. Inspired by the experience living and working with the artisans, she started ABURY - a fair-trade lifestyle brand that designs, produces and sells handmade accessories - 50% of the profits are re-invested in education and development projects. In 2015 ABURY initiated the ABURY Design Experience, an annual global designer contest that gives a grant to designers to live and work with artisans for 6 weeks and to design a capsule collection for ABURY.
Prof. Oliver MacConnell is a fashion designer and professor of business administration. He heads the Fashion Management course at bbw University in Berlin and is a member of the Advisory Board of the Global Fashion Research Unit (GFRU) at Goldsmiths University, London. In 2016 he founded the Fashion Practice Academy Berlin together with his university colleagues as a think tank for the investigation, evaluation and communication of current topics in the textile industry. Oliver MacConnell worked for over 25 years as a designer, purchasing manager and managing director in collection management. Today he advises product developers and companies in the textile industry, teaches at universities in Germany, Great Britain and Switzerland and moderates the style column 'Fehl und Tadel' at Radioeins in Berlin.
Tanja Ruschak is at home in the Main metropolis of Frankfurt. The business economist brings 20 years of expertise in human resources with her. Tanja has been successfully active for more than 15 years with her own personnel consultancy focusing on Talent Acquisition and Executive Search. She supports national and international companies in recruiting suitable specialists and executives. As an interim manager, she accompanies start-ups in team building and is available as a practice-oriented business coach.
Uwe Demele is professor at the Department of Design at the Fresenius/ AMD University of Applied Sciences in Berlin, where he is dean of the international master's program "Sustainability in Fashion and Creative Industries" (M.A.). In his academic work he investigates complex philosophical-scientific-theoretical, socio-psychological, cultural and economic contexts in the field of creative industries. A special focus of his work is the overarching topic of sustainability. In business practice, he has a wide range of experience in leading positions, including as founder and managing director of a company for design products with innovation hub & co-creation in the field of art, culture and interior design.
Christian Graggaber is Managing Director of Showroom, the leading online marketplace for the new generation of designers from Europe. Showroom has offices in Berlin and Warsaw and works with nearly 1,000 fashion designers from more than 20 countries who are distributed on 3 websites. Christian has been with Showroom since 2016 and is mainly responsible for strategy, internationalization and marketing & supply. Before joining Showroom, Christian was Chief Digital Officer at Burda International and has also built up two B2C start-ups, one of them in the Fashion Accessories sector. Christian grew up in Austria, graduated from Bocconi University in Milan and also studied at Sciences-Po in Paris, Skolkovo in Moscow and MIT in Boston.
Dennis Robers is an expert in real, authentic selling. He gives executives and sales staff a sales and communication system and valuable impulses for daily practice. Dennis Robers waits with a strong practice-oriented Rhetorik for its seminar participants. Beside its selling experience of over 15 years it concerns itself substantially with all levels of communication.
Melanie Seifart has been working for KREATIV KULTUR BERLIN since 2016: the Berlin Consulting Centre for Cultural Promotion and Creative Industries of Kulturprojekte Berlin GmbH, where she is responsible for the consulting and event services offered by the Berlin Creative Industries Consultancy. Previously, Melanie was head of the regional office Berlin, Brandenburg of the Competence Center Culture and Creative Industries of the Federal Government for 3 years. This was just one of several stations through Berlin's culture, politics and economy: After her studies as a cultural manager (FH Zittau/ Görlitz): project-related intercultural educational work at the German Society in Berlin, later followed an intermezzo at KPMG Berlin and finally 3 years of work and participation in the establishment and development of the non-profit, political Think Tank foundation neue verantwortung.
Business and technology support for companies with a fashion, music or sports background in Berlin – this is our mission. With customized services and an excellent science and research network, our many experts provide an outstanding range of programs to help companies launch, finance, innovate, expand and secure their economic future in Berlin. Our Start Alliance forms a business network between the most vibrant Start-up hubs around the globe, supports Start-ups to adapt business models to international requirements and accelerates corporate innovations.
Uwe Lüken is a lawyer specialized in trademark law. He has accompanied many brand launches and rebrandings internationally and is convinced that good lawyers are not hinderers but facilitators. You cannot develop without taking risks. Correct risk assessment is important. Uwe's clients include large companies as well as start-ups. His particular interest lies in the legal implementation of communicative and creative challenges. For example, he was involved with colour trademarks at an early stage and is still intensively active in this field. Another focus of his work is the international support of his clients. He finds it particularly exciting to find individual solutions for the requirements and budget of his clients.
Reinhart Lange is a partner in the Intellectual Property and Technology Practice Group at Squire Patton Boggs in Frankfurt. He advises on trademark law, copyright law and unfair competition issues. Reinhart Lange advises national and international clients on trademark law and the drafting of trademark portfolios and license agreements as well as on unfair competition and passing off. He represents clients before all German Regional Courts, the Federal Supreme Court, the European Court of First Instance, the European Court of Justice, the European Trademark Office (Court of Appeal) and the Federal Patent Court.
Axel Lipinski-Mießner studied at the University of Kiel, Humboldt University Berlin and at the University of Hull (England). He completed his legal clerkship in Berlin, including positions at the Berlin Senate Chancellery, Taylor Wessing Rechtsanwälte and KPMG Wirtschaftsprüfungsgesellschaft. In addition, Lipinski-Mießner is a trained banker and, as a research assistant at a chair for private, commercial and European law at the University of Zurich, has in-depth knowledge of Swiss civil law, UN sales law and international arbitration law. In February 2012, Mr. Lipinski-Mießner set up his own practice and since then has been advising clients in real estate law as well as in commercial and corporate law.
Grit first studied stage dance and choreography before working as a dancer, choreographer and artist coach. An additional degree in communication sciences with a focus on event and sponsoring formed the cornerstone of her freelance work as an event producer and show caller. Since the first Berlin Fashion Week in July 2007, Grit has translated her two greatest passions - fashion and shows - into event concepts for designers and lifestyle brands. From the first conceptual idea of a show, presentation or even a pop-up shop to location search, set and light design, process control and aftershow party, Grit accompanied brands such as Hugo Boss, adidas, Dorothee Schumacher, Prabal Gurung or Michalsky. Initially as a freelancer for various agencies or brands, Grit has been working with her own creative agency about kokomo since 2015.
Silke Bolms was born in Stuttgart in the early 1970s and holds a Master's degree in German, History and Media Studies. Before she founded Silk Relations, she was Senior PR Manager at Nike DACH. Since 2005 she has been advising global companies such as UNIQLO, Levi's and Zound Industries strategically - also at an European level. In 2017 she also co-founded the blockchain-based fashion consortium LUKSO, which will offer an infrastructure for fashion projects of the future.
Born & raised mainly in southern Germany, Nadia has build her truly cosmopolitan character through various lives she’s lived around the world. After stints in Riadh, Madrid, New York, Berlin and Toulouse, she has settled (for now) in the city of Hamburg where she founded YeS IDEAS together with Tarané. In her Gemini way of thinking she brings opposite worlds together – cosmopolitan business woman and caring mother of two, a unique sense of beauty paired with a conceptual mind, crazy ideas executed to perfection. With her fine eye on all things pretty she ups a beautiful picture into a sensual brand experience that makes sense. "If you sell beauty, do it beautifully and smart.”
Born in Teheran, Tarané settled in Hamburg in the 80ies to pursue a steep career in fashion and advertising. Her oriental heart combined with a sharp analytic mastermind and great cosmopolitan style makes her a truly inspiring partner in any creative and strategic project. While linear thinking is for her a typical German attribute, that she has not officially embraced from her adopted home country, she brings her own creative and at times erratic thoughts into bridging the gap between strategy and execution. She does not only understand brands, she lives them. "I like to harass people with ideas, that throw them off their routine thinking.”
Matthias is an entrepreneur and marketing expert. He became managing director of Social Chain GmbH in April 2016 to promote the German business with the unique marketing approach with its own reach on social media from Social Chain. Social Chain now consists of 30 marketing and social media experts who advise major brands and retailers and operatively take over social media channels. With two self-established start-ups during his studies, Matthias then took over the position of COO and CSO at Videobeat Networks in Hamburg. There he expanded the online video start-up from an initial 6 employees to a company with offices in London, Paris and New York and almost 80 employees.
Florian Dengler is creative director and designer with many years of experience in brand development, design and communication. A graduate of the Art Center College of Design (Europe), he spent almost 20 years as creative director at agencies such as Pixelpark, frogdesign and MetaDesign before becoming self-employed as Creative Director in 2013 in order to sit less in the plane and finally re-design himself. His current client portfolio ranges from big brands like Coca-Cola, ADAC and Johnson & Johnson to young and exciting brands like UND GRETEL, aptm and the Fashion Council Germany. Florian lives and works in Berlin.
Growing up in the beautiful city of Lübeck, Frank's path led us via Beijing and Barcelona to the Algarve and Portugal in 2007. As managing partner of Engel & Völkers, he brokered luxury real estate to international clients there. 2012 for ImPuls AG back to Germany Frank dived into a new world. Since then he has been travelling in the IT & fashion world.
Since 2010 on the move in international logistics for DHL. Starting in Hamburg and after a detour in Mumbai Nicolai settled in Berlin 5 years ago. Alongside his profession he completed an economics degree at the Freie Universität Berlin and specialised in young founders as business customers for DHL. As a co-founder of the Start-up Helpdesk, he has been advising and supporting young companies throughout Germany since January 2018. As their first point of contact, he develops tailor-made solutions for their supply chains in direct contact with the start-ups.
Janina Lina Dapschauskas
Currently working as an international Senior Buyer for Asos.com, Janina is in charge of building up a new department for European Brands and Markets. She already proved her strong experience in eCom and EU Market at her previous jobs as a Buyer at Zalando, mawaju and Stilago. Her markets have been East Europe and Central Europe and now at Asos.com all of Europe. Freelancing as an Art Director and coming from an Fashion Design Study background, Janina knows the product and how to set it up right for the defined target group.
Tatjana has worked in the design industry for over 20 years. Commencing in french haute couture ateliers later on working for Kenzo, Costume National, Yohji Yamamoto and Adidas Y-3 and the Berliner Mode Salon. Tatjana has been involved in every aspect of the fashion world including design, press, marketing and sales before changing into the collectable design market. Currently Tatjana likes to be involved in launching innovative concepts and brands by putting in place an appropriate team and creating the right marketing and sales strategy.
Ayhan Yuruk has been working as creative director and retail expert for more than 12 years. Ayhan has developed numerous concepts and designs for fashion shows, stores and showrooms in London, Milan and Paris and has enriched established brands such as Ermenegildo Zegna, Peek & Cloppenburg and Villeroy & Boch with his visions. With his creative studio #SHOWROOMING, Ayhan has set himself the goal of helping online companies go offline to transform their brand identity into a real brand experience in the sense of a point of experience. The focus here is on seamlessly merging both channels with the help of technologies and winning the customer over as a loyal partner beyond the product.
Petra Esparza McAlpine
Petra Esparza McAlpine is of Mexican-American-German origins. She grew up between the Island of Elba, in Italy, and the south of Texas. She speaks five languages and has a degree in International Relations from St. Mary’s University of San Antonio, Texas. The path to fashion came first through modeling in the 80ties, then after a stunt in the film business as a dialogue coach, it was back to fashion, this time in sales. Petra worked for the Belgian Brand SOFIE d’HOORE. The step to opening an agency came natural. While in the beginning the agency was international it became quickly apparent to Petra that the DACH market offered a huge opportunity and “safe” business.
Marte Hentschel is the founder of Sourcebook, the B2B network for up-and-coming and established fashion designers, textile craftsmen, suppliers and service providers in the fashion industry. She advises fashion professionals and fashion start-ups and places suppliers, producers and service providers from Germany and Europe with a focus on sustainable procurement.
Marita Jablonski supports fashion companies and designers in implementing their collections in the areas of sourcing, collection and cut development, sample production and production management. In socially and ecologically responsible process chains you and your company develop trend-setting textile solutions of excellent quality. Her focus is supply chain and production management, consulting on refinement processes, costing and production planning.
Drive the culture of collaboration, creativity and confidence. Embrace technology. Get things done. 12 Years HUGO BOSS. Since 2017 at adidas, leading the Advanced Creation Apparel Technologies team in Herzogenaurach.
Sebastiaan van de Loo
Born in the Netherlands, Sebastiaan van de Loo has gained a diverse know-how within the textile industry spanning over more than 20 years. His passion and result driven attitude propelled him to start working for himself in 2010, establishing himself firmly as an Ambassador & Business Developer within the Textile Industry. Sebastiaan has worked in various roles as product manager, licensing manager, and head of design and VP sales for several notable brands and for a wide range of textile manufacturers based in German, Dutch, Portuguese, Bulgarian and the US. Over his career he has built a vast network which he also utilizes to continue the 3rd-generation textile agency. The agency acts as a broker and advisor for the development and production of textiles and garments within Europe.
Anton Schumann is a partner and senior consultant within Gherzi Textil Organisation in Europe. As textile engineer and Master of Philosophy, Business Studies and Politics he looks back on more than 15 years of experience in the textile industry and here especially in the fields of textile finishing, technical textiles and outdoor. His most recent activities introduced him to the fields of sustainability, technology development and business segment innovation. As a consultant, coach and independent entrepreneur in the textile field the business aspect combined with a global understanding of the growing and permanently changing industry is the vital competence required to duly take chances but also identify risks in this globally growing field. The trends ‘sustainability’ and ‘digitalization’ will develop many chances and also risks in the coming years, which will change the industry from scratch.
Kirstin MacLeod advises companies from the fashion, luxury goods and cosmetics industries on strategic communication, PR and digitisation. Previously, she worked as a freelance journalist for various print and online media and gained experience in positioning startups at Rocket Internet SE.
Trained as a master in Fine Art and after a modest television career (VPRO), Simon worked as a change-consultant for 6 years in The Hague (ministry of Finance, Internal Affairs, Justice, Economic and Foreign Affairs). Combining those careers, he is an entrepreneur in the field of (sustainable) fashion and educational institutes which leads to incubator and scale-up activities. He has several partnerships with governmental institutions and companies. Easily switching in different roles: as a strategic (sparring-) partner, trainer / coach, consultant, business developer, teacher, collaborating partner and investor. He lives in a forrest with his 3 children and a dog.