About the programme

Currently, the FCG offers workshops on various business topics of the fashion industry.

In the following you will find the webinar offers for June 2020




1/ CUSTOMER EXPERIENCE  on 04.06.2020


“From theory to practice – how much reality is behind the well-known brand, marketing models and strategies” What comes after the branding of products and brands? Or before that?
Keywords like 
Customer Centricity, Customer Value, Customer Journey, CRM etc. belong to the vocabulary
of agencies, consultants, coaches, “experts”. Theo Grassel asks himself with you, what exactly is behind all this? Do we really need to be doing all of this? And what exactly is it all about?
Most often it is about how customers perceive our brand and everything that goes with it.
Let’s set out on the c
ustomer journey together – quoting Steve Jobs:
“You’ve got to start with the customer experience and work backwards to the technology.”

The webinar will have a presentation and an active Q&A component.

To register for the webinar please go HERE



2/ CUSTOMER JOURNEY on 11.06.2020

“From theory to practice – how much reality is behind the well-known brand, marketing models and strategies” Pt. 2 Through digitalisation, the points of contact with our brand are growing. The “Customer Journey” is becoming more and more complex, the requirements and expectations are increasing. Companies that know and correctly manage the critical touchpoints and journeys of their brand and their customers create a holistic brand experience. The key question, which Theo Grassl will deal with, is how we can ensure this.

The webinar will have a presentation and an active Q&A component.

To register for the webinar please go HERE



Crises lead to change. Organisations and individuals are forced to change their behaviour out of a simple necessity.
While personal meetings were quite ordinary before the crisis, virtual meetings from the home office are now normal. While we had a hard time ordering food online weeks ago, the direct benefits are now becoming apparent. The pandemic has ensured that the megatrends digitalization and new work have received a tsunami-like push.
But does that also apply to the SUSTAINABILITY trend? Astrid Haury asks herself whether the crisis is an opportunity or a deal-breaker?

The webinar will have a presentation and an active Q&A component.

To register for the webinar please go HERE



In this webinar artists meet in a talk. Make-Up Artist Melanie Schöne and Benjamin Becher together with Fashion Stylist Adelaida Cue Bär will talk about the background of their work and share their experiences and cooperation with their clients from the fashion and fashion industry.
Through the insight into the world of their own experiences, they will discuss how the mix of professional background and continuous collaboration results in successful social media productions. This will be all about the question why such productions for a brand are becoming more and more important in these times and why they are developing right now.

The webinar will have a presentation and an active Q&A component.

To register for the webinar please go HERE


5/ EVENTS WITH COVID-19 EFFECT on 30.06.2020


Conventions that fill entire exhibition halls with thousands of visitors, evening events where people stand close together, events where a safety distance would have been unthinkable – that is the past. But what is the way forward and what alternatives are there without having to forego the group experiences, emotions and quick distribution lists?

The webinar will have a presentation and an active Q&A component.

To register for the webinar please go HERE


In 2018 in cooperation with the Berlin Senate Department for Economics, Energy and Business, the Fashion Council Germany offered a series of workshops, “FCG SEMINARS”, aimed at Berlin designers. Companies from the Berlin fashion industry have the opportunity to learn more about various topics.


Due to the current situation caused by the Corona crisis, all FCG seminars will be held via an online tool until further notice.

Applicants will be notified about their admittance by e-mail.

Phone +49 30 994 0489 50


Julia Krüger

Julia Krüger works for Berlin Partners who are responsible for the support of companies and research cooperations in Berlin in the field of fashion, music and sports. At Berlin Partner, various experts with individual services and an excellent network of business and science offer a variety of programs to help companies. The Start Alliance forms a network of start-up hubs worldwide that help companies adapt their business models to international markets and accelerate innovation.

Axel Lipinski-Mießner

Axel Lipinski-Mießner studied at the University of Kiel, Humboldt University Berlin and at the University of Hull (England). He completed his legal clerkship in Berlin, including positions at the Berlin Senate Chancellery, Taylor Wessing Rechtsanwälte and KPMG Wirtschaftsprüfungsgesellschaft. In addition, Lipinski-Mießner is a trained banker and, as a research assistant at a chair for private, commercial and European law at the University of Zurich, has in-depth knowledge of Swiss civil law, UN sales law and international arbitration law. In February 2012, he founded his own company where he advises clients in real estate law as well as in commercial and corporate law.

Maxi Bohn

Maxi Bohn is a trained pattern maker, designer and fashion tailor with over a decade of professional experience. Her professional journey took her through fashion week labels like Kilian Kerner, global players like Hugo Boss and Zalandos Online private labels. Since the beginning of her career, she has grown quickly and repeatedly into strategic and leadership positions, which form the basis for her uniquely deep knowledge. She preferred independence to the upcoming Head Of Position in order to help sustainable fashion brands achieve long-term success. For FCG she gives a broad overview of her knowledge to give mid-sized brands a perspective for the time after the crisis.

Marte Hentschel

Marte Hentschel is the founder of Sourcebook, the B2B network for up-and-coming and established fashion designers, textile craftsmen, suppliers and service providers in the fashion industry. She advises fashion professionals and fashion start-ups and places suppliers, producers and service providers from Germany and Europe with a focus on sustainable procurement.

Matthias Schmid

Matthias is an entrepreneur and marketing expert. He became managing director of Social Chain GmbH in April 2016 to promote the German business with the unique marketing approach with its own reach on social media from Social Chain. Social Chain now consists of 30 marketing and social media experts who advise major brands and retailers and operatively take over social media channels. With two self-established start-ups during his studies, Matthias then took over the position of COO and CSO at Videobeat Networks in Hamburg. There he expanded the online video start-up from an initial 6 employees to a company with offices in London, Paris and New York and almost 80 employees.

Dorothee Sarah Spehar

Dorothee Sarah Spehar - Founder DS AGENCY Dorothee Sarah Spehar is a sustainability consultant and textile specialist working and living between Berlin, Copenhagen and New York. Her work with DS AGENCY focuses on supply chain transparency, compliance guiding and the motivation to enhance authentic sustainability culture through engaging retail and wholesale events.

Michaela Götz

Michaela Götz is a business mathematician and holds a certificate in Business Administration from the University of California Berkeley Extension. She has more than 20 years of marketing experience with leading international corporations, most recently as Brand Marketing Director. As a consultant and certified coach, she supports individuals, teams and companies in defining and communicating their brand, values and strengths.

Simon Angel

Trained as a master in Fine Art and after a modest television career (VPRO), Simon worked as a change-consultant for 6 years in The Hague (ministry of Finance, Internal Affairs, Justice, Economic and Foreign Affairs). Combining those careers, he is an entrepreneur in the field of (sustainable) fashion and educational institutes which leads to incubator and scale-up activities. He has several partnerships with governmental institutions and companies. Easily switching in different roles: as a strategic (sparring-) partner, trainer / coach, consultant, business developer, teacher, collaborating partner and investor.

Dr. iur. Christian Böhler

Dr. Christian Böhler is an attorney at law in Frankfurt am Main for the international law firm Squire Patton Boggs (US) LLP daily and specializes in the areas of IP (in particular trademarks), competition, distribution and food law with a special focus on the consumer goods industry. He is the author of numerous national and international articles which have also found their way into supreme court rulings. Dr. Böhler is also a regular speaker at national and international conferences on current issues.

Linda Leinweber

As an M.Sc.Psychologist, expert for Mental Health and certified coach (DBVC) Linda Leinweber supports people and companies to find a way that allows health, productivity and happiness. Mental strength and resilience form the foundation for this. With her work she wants to prevent stress related and mental illness. Linda Leinweber lives in Berlin and supports companies and private individuals through coaching, workshops and webinars to build a healthy way of working and living. She regularly shares her tips and methods for mental health on instagram @psychologin_lindaleinweber, on tik tok @psychologin_linda and in her podcast "don't panic" on Spotify. She can be contacted via hallo@lindaleinweber.com for inquiries, as well as via her website. In cooperation with JOLIE, she publishes a monthly article with an accompanying video on the topics of self-love and self-care on "Selfove Sunday" https://www.jolie.de/redaktion/linda.

Holger Max-Lang

Holger Max-Lang joined Lectra in Germany in 2002 as Automotive Account Director, having previously held various marketing and sales positions in IT and automotive companies. He then took on management positions for Lectra in Germany, Eastern Europe, and Russia before being appointed Managing Director of Lectra Germany based in Ismaning in 2018. Since January 2019, Holger has been President of the Northern & Eastern Europe, Middle East region and member of the Executive Committee of Lectra S.A. in Paris.

Jana Krentzlin

After the 36-year-old worked for fashion magazines like Couch and Maxi, she fashion editor Jana became self-employed as a stylist almost three years ago and is now one of the Artists of the agency Nina Klein from Berlin. Since then she has been travelling more with suitcases than home. If in doubt, you can find them in the ICE between Berlin and Hamburg in the Bordbistro, occasionally also in LA, Cape Town, Mexico or Lisbon

Saskia Jung

Saskia is an Art Director & Creative Consultant from Berlin with over 8 years of experience in fashion and social media. She has already worked with numerous internationally renowned brands and magazines such as Nike, Closed, Vagabond and L'Officiel. Her specialties are fashion styling, content creation, social media and influencer marketing.

Alexander Sextl

The master tailor and state-certified model maker became self-employed with a cutting service after his employment as HAKA model maker at Lodenfrey in Munich. Since 2001 he has been making cuts and gradings for the textile industry, specialising mainly in HAKA, functional and operational clothing and traditional costumes. The pattern designs in the Herren-Rundschau also originate from his hand. As an additional service he has been offering 3D simulations with Vidya from Assyst since 2018.

Elke Dostal

After several years as editor and deputy fashion director for various fashion magazines Elke started working freelance to combine her love of fashion with her passion for travelling and culture. She loves taking her inspiration from literally everywhere, from the international runways to authentic everyday situations, places and colours. “I love the act of creation, when the model is not only beautiful and perfectly dressed but expresses something more, a modern and authentic feeling, a sense of now. That’s when I feel truly touched. That’s how I find a part of myself in everything I do.“

Theo Grassl

fter many years of working as a communications professional, strategist and brand architect on corporate and agency websites (including BMW AG, Grey direct eMarketing New York, the argonauten Munich), Theo Grassl has made it his mission to pass on his knowledge as a lecturer, speaker and trainer. As a lecturer at the Polimoda in Florence and leading teacher of the Business Faculty of Macromedia University and the University of Westminster in London, he teaches, among other things, the study courses Fashion Brand Management, Fashion Communication Management, International Management and Business Psychology, both in the Bachelor and Master's programmes. His main focus is on operative and strategic corporate management, brand leadership, the basics of behavioural psychology and analysis, and marketing management.

Anabel Ternès

Prof. Dr. Anabel Ternès von Hattburg is CEO of GetYourWings (https://getyourwings.de) for the teaching of sustainable value-oriented future competencies. She is, among other things, on the board of Bitkom AK Work 4.0 & Innovation and of NFTE, on advisory boards, as ambassador and mentor. Anabel Ternès heads the Institute for Sustainability Management and holds a professorship for International Business Administration. She is a blogger, author of more than 50 books and speaks regularly on future topics such as Work 4.0, New Leadership and Empowerment. Anabel Ternès led business development in international lifestyle companies for several years.