About the programme

Promoting young talent and sustainable commitment: With this project the FCG GERMAN SUSTAIN CONCEPT started at the beginning of 2019. The support programme, initiated by the Fashion Council Germany and its partners Bikini Berlin and Neonyt, Messe Frankfurt’s green showroom, will last 24 months and support four young talents from the field of sustainable design in the disciplines of sourcing, distribution, marketing and business. The participants Lara Krude, Oft, Phylyda and Working Title go through a multi-level coaching during this period. The concept is the successor to the sustain programme previously run by the Berlin Senate.

The two-year promotion programme aims to successfully establish the participants on the market in the long term by helping them to help themselves. Beside the Coachings also interesting presentation possibilities are offered to the participants.


The FCG GERMAN SUSTAIN CONCEPT was aimed at all young designers or young fashion labels based in Germany who work in the field of sustainability. After the application phase (November and December 2018), ten finalists presented their brands and concepts to a jury of several top-class industry representatives who selected the four winners. After an initial analysis of the situation, the talents received knowledge in the four core areas sourcing, distribution, marketing and business as well as contacts in a second phase in coaching sessions and workshops individually tailored to the respective brand needs. In a third phase, in which the respective specialist coaches provide advice, the designers actively implement what they have learned and apply it independently.

Andrea Karg (Allude), Antje Leinemann (Bikini Berlin), Christiane Arp (Vogue Germany), Christina Oster-Daum (Cosnova), Danaja Vegelj (Showroom.de), Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, Grit Thoennissen (Der Tagesspiegel), Jörg Ehrlich (Odeeh), Kerstin Schneider (Harper’s Bazaar Germany), Magdalena Schaffrin (Neonyt), Melissa Drier (Journalist & Consultant)

Since January 2019 the FCG GERMAN SUSTAIN CONCEPT participants Lara Krude, Oft, Phylyda and Working Title have been undergoing a multi-stage coaching and will be given presentation opportunities as well as the opportunity to actively implement and independently apply what they have learnt until January 2021.


Lara Krude

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working title

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BIKINI BERLIN combines work, preservation and entertainment with unconventional shopping experiences. The Concept Shopping Mall is a compilation of carefully curated boutiques and restaurants. The modular pop-up boxes are also part of the mall. Here, well-known brands launch new products or present their creations for the first time.


Neonyt is the green showroom of Messe Frankfurt. With the hub concept, Neonyt combines business, inspiration, knowledge, fun and community in a neo-new way. The hub consists of the Neonyt Trade Fair, the Fashionsustain of Messe Frankfurt and #Fashiontech of the Premium Group, conferences as well as the Thinkaton, the Neonyt Fashion Show, Showcases, Influencer, Bloggerformat Prepeek, Networking-Events and last but not least the Neonyt Party.

Bundesministerium für Umwelt, Naturschutz und nukleare Sicherheit

Nina Klein

Since 2012 Nina Klein has been working as a Personal Business Coach with a focus on freelancers in the creative business. In her work, she not only draws on years of experience as an entrepreneur, but also on her self-developed coaching program FLOW, which has accompanied her clients and artists in achieving their goals since 2018.

Marte Hentschel

CEO and founder of Sourcebook, the B2B platform for the textile industry. The trained designer also offers consulting, seminars and workshops for fashion start-ups and textile companies. Her topics include material and ingredient procurement, quality assurance and sustainability along the textile chain.

Tatjana Sprick

As a consultant for networking, distribution and sales strategies, the trained modiste and tailor has already worked with Paul Smith, the Berlin Salon, Marithé & François Girbaud and Y-3.

Julian Daynov

As a marketing expert, brand strategist and trend scout, he has worked for Harrods, Barneys, TJ Maxx and Saks Fifth Avenue. He currently advises brands and department stores on private label, store design and the retail of the future.