About the programme

The Fashion Council Germany is a partner in the UNITED FASHION EU project, a four-year exchange between seven EU states and their fashion competencies. Eight organisations (MAD Brussels (BE), Flanders FC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maisons de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just a Label (UK)), supported by the EU Creative Europe Programme, support European fashion designers in their business affinity to strengthen their international competitiveness without excluding creativity.

The FCG is currently calling on brands based in Germany to participate in the 48H Maisons de Mode Lille (12 – 15 SEPTEMBER 2019).

This call is intended to address brands in particular interested in expanding to the French market with their Autumn/Winter 2019/20 collection within B2B and B2C activities.

To mark the end of summer, every year Maisons de Mode and their designers take over Lille’s landmark Gare Saint Sauveur train station for a weekend-long fashion event.
Launched ten years ago, this fashion festival now welcomes more than 15.000 visitors every year. The festival kicks off with two Maisons de Mode fashion shows: one dedicated to the public and one dedicated to professionals. Industry professionals award their Coup de Coeur prizes to the designer of their choice.
All this is followed by two days of activities and events, including: photo shoots, fashion workshops, model casting calls, an important designers’ outlet, parties and other surprises.



12th September 2019
Conferences and Networking Lunch
Maisons de Mode invites experts from the fashion industry to share their vision and experiences about the different aspects of distribution. Whatever the strategy of the designers is (B2B or B2C), they will surely find advises and solutions to perform by listening and asking questions.
During lunchtime, designers and professionals will have the opportunity to meet each other.

13th September 2019
Designers’ showroom B2B and networking time
The selected fashion designers will present their Spring/Summer 2020 collection to French and international fashion buyers. It will be also the opportunity for the designers to introduce themselves to
professionals from the fashion industry.
Fashion Shows
The selected fashion designers will have the chance to present 6 silhouettes from season Autumn/Winter 2019/20 on the fashion shows. One is dedicated for the public, and the other is more professional oriented with tradeshows, fashion councils and federations audience. The fashion shows are followed with a cocktail.

14th and 15th September
Designers’ outlet (optional)
The selected fashion designers are invited to participate to the Braderie des Créateurs, a big designers’ outlet (B2C). They will have the opportunity to sell their previous collection, prototypes etc. among 70 others designers.



Travel and accommodation costs will be covered by the host organisation (Maisons de Mode).

> Flight and/or train ticket in Economy Class
> 3 nights at a Hotel in Lille for 1 person per brand


Participation criteria can be found in the official call:

UNITED FASHION @ 48H Maisons de Mode Lille CALL


Your application should include the following:

> For communication purposes:
– A brief description of the brand (max 1.000 signs without spaces)
– Selection of pictures: 5 high-res pictures of the brand (lookbook or fashion images) and 1 high-res portrait of the designer(s) + credits of the photographer
– URL of the website, Instagram and Facebook account
– Logo of the brand (.eps or .ai)

>For the B2B showroom (13th September)
– A presentation of the next season SS20 (inspiration/mood-board, fabrics, description of thcollection)
– Lookbook (if available)
– Price range (wholesale and retail)

For the fashion shows (13th September)
– please note that Maisons de Mode will ask designers to send the outfits around 25th August 2019
– Ready-to-wear designers: pictures of 10 looks of the FW19/20 season that will be presented during the Fashion Show (only 6 will be selected for the show)
– Accessories designers: the lookbook of the FW19/20

For the designer’s outlet Braderie des Créateurs
– List of 15-20 products (full retail prices and outlet prices should be mentioned)




Deadline for applications: 15 April 2019

Applications and questions about the call:

Participants will be notified in May.


The Fashion Council Germany was the first host country which invited nine selected labels from Belgium, France, Portugal, Latvia, Macedonia and Germany to Berlin Fashion Week Spring/Summer 2019 in July 2018 to familiarise them with the German market. On the one hand, the designers presented their collections at the Premium trade fair and took part in individual workshops and conferences. This project was realized with the kind support of  Premium Exhibitions and Waldorf Astoria.

In October 2018, Riga Fashion Week invited Berlin-based brand Agnes Nordenholz to the Latvian capital to present their Spring/Summer 2019 collection as part of United Fashion.

Another ten selected labels came to Berlin in January 2019 for Berlin Fashion Week Autumn/Winter 2019/20.

In March 2019, Fashion Weekend Skopje invited Berlin-based brands Faulhaber and Tanja Christiani to North-Macedonia to present their Autumn/Winter 2019/20 collection as part of United Fashion.

Until 2021 designers from the participating countries – accordingly also from Germany – will be invited to

Lille (September 2019)
Lisbon (March 2020)
Antwerp (November 2019)
Brussels (November 2020 – March 2021)
London (June 2021)

to show their collections, to learn about fashion tech, sustainable fashion, production, crafts, business models etc. and to be introduced to the European markets.

Designers from Germany have the opportunity to participate in all seven locations.

The Fashion Council Germany will call for applications at the appropriate time.

Subscribe to FCG’s newsletter here in order to be notified about all upcoming United Fashion calls.


An initiative of the Creative Europe Programme of the European Union in cooperation with Fashion Council Germany, MAD Brussels, Flanders FC, ModaLisboa, Maisons de Mode, Baltic Fashion Federation, Fashion Weekend Skopje and Not Just A Label.



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Creative Europe Programme of the European Union

Creative Europe is the European Commission's framework programme for support to the culture and audiovisual sectors.

United Fashion is run by a cluster of European fashion promotion associations and initiated by the MAD Brussels Fashion and Design Platform. Our aim is to strengthen the culture of fashion designers throughout Europe and increase their international competitiveness without limiting their creativity. Through a series of international networking events and transdisciplinary training workshops, more than 150 fashion designers have the opportunity to present their collections, get to know and understand different European markets, develop new skills in fashion technology, sustainable fashion, production, crafts and business models. Translated with www.DeepL.com/Translator

Baltic Fashion Federation

Fashion Council Germany

Fashion Weekend SKopje

Flanders DC

MAD Brussels

Maisons de Mode


Not Just A Label