How are you and your label doing in this crisis?
It basically affects every fashion company, so it is currently not easy for anyone in the industry. Due to the time in which Corona falls, unfortunately two seasons are affected – the current summer season and all future orders for autumn/winter.
Where and how do you spend your days?
We work: our entire team has been in the home office since March 13th, so we are now in week six. The transition went smoothly and we all got used to daily video conferences and digital meetings very quickly.
How is Corona going to change the fashion world?
Corona will bring about a long-term change in the fashion industry. The retail industry, as it used to function in the past, will no longer be able to continue in this way. Concepts must be reconsidered here. Brands that are digitally established will quickly get back on their feet. On the whole digitisation is being driven forward faster than ever, but outdated concepts will have a hard time.
What impacts will the crisis have on world affairs?
Less travel, especially business trips, because we have all learned how wonderful meetings can be made via video conferencing. When it comes to consumption, in the future more emphasis will be placed on high quality and investments will be made on durable products – instead of mass production as in the past.
Tips for quaranteen?
Personally I try to walk outside for an hour every day to clear my head. Because you get less exercise than usual, healthy eating is even more important. I try to cook fresh food every day and try out new things.