In cooperation with the Fashion Council Germany (FCG) and the Swedish Fashion Council, the Embassy of the Federal Republic of Germany in Stockholm hosted an exclusive evening in the residence of the ambassador Dr. Hans-Jürgen Heimsoeth where German and Swedish fashion representatives as well as politicians, as for example Ann Linde the swedish Minister for foreign Trade met. This provided an unique opportunity to encourage designers and key players in the fashion industry from both countries to engage in a creative and interdisciplinary exchange.
The guests enjoyed a joint dinner accompanied by exciting speeches, among others by the German ambassador Hans-Jürgen Heimsoeth, Inga Griese from the Fashion Council Germany, Jennie Rosén from the Swedish Fashion Council and several other invitees, like William Fan oder Lydia Maurer (Phylyda). In addition, the editorial shooting BREAKFAST CLUB – ROAD TO SWEDEN, which was developed within the framework of the German-Swedish exchange, was presented. The photo exhibition showed both German and Swedish brands, including Acne Studios, Aeyde, Closed, Filippa K, Kaviar Gauche, Marcel Ostertag, Roeckl, Tiger of Sweden, William Fan and others.
On the following day, the guests from Germany attended workshops on the Swedish media landscape, the retail sector and fashion innovation (Swedish Fashion Council) to gain relevant and in-depth insights into the Swedish fashion industry. The FCG aims to deepen the collaboration in the field of fashion between Sweden and Germany and plans similar events with other Fashion Councils worldwide.
We would like to thank everyone involved!
© Birgit Walsh