On August 8th the first date of the FCG SEMINARS workshop series took place in the showroom of the Fashion Council Germany.

A group of Berlin designers took part in the first module MARKETING 1 and had the opportunity to exchange ideas with the experts through smaller working groups and face-to-face meetings.

The content of the module was covered by two slots:

The first part, “Brand DNA: Best Practice from Industry”, was led by fashion communication, PR and digitization strategist Kirstin MacLeod.

The following second slot “Brandbuilding: How to build a remarkable and future proof brand?” was held by fashion entrepreneur, consultant and business developer Simon Angel, discussing strategy, milestones, resources and tools to keep brands up to date.

Photocredits: Fashion Council Germany/Lisa Wassmann